Personalization vs. Privacy: Making Sense of the Privacy Paradox
This event is part of the AMA Cincinnati Trailblazer Series.
What do a lawyer, chief marketing officer, and cybersecurity expert have in common? The answer is – they are YOUR resources at the November Trailblazer Series to help solve the Privacy Paradox, a challenge modern marketers face as they work to deliver relevant, user-centric content.
Join us on November 15th to engage with a panel of experts on keeping personalization alive in a constantly changing, security-focused marketing world.
What is the “Privacy Paradox”?
The Privacy Paradox is a term coined to describe the way in which consumers today are torn between their desire for personalized content and their natural instinct to protect their personal information.
What is the Challenge for Marketers?
Personalization has become a necessity to attract target audiences with appealing content. But to do this successfully is a challenge for not only marketers, but also IT roles, sales, operations, human resources, and even general consumers. Data needs to be collected to personalize content but companies need to find the right balance of resonating without overstepping and being diligent about protecting their audience’s data. Additionally, with regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), how can marketers create personalized, engaging content, while ensuring they are compliant?